7 weeks of content programming for NIKE capturing original photography and interviews of a selection of ambassadors including serena williams, sydney leroux, larry fitzgerald and macklemore. the output was a showcase of the various ways in which you can interpret and make use of nikefuel as a metric to gauge athletic performance in whatever activity it is you participate in. this was captured through photoshoots showcasing each persons activity, infographics, animated gifs and laydowns of product.

photography by dorothy hong.
created at doubleday & cartwright.

content program
art direction, design, curation, content management