Red Bull MusicGlobal Brand Identity
In 2018, Red Bull consolidated all of its music activity under one identity. As Global Head of Brand & Creative, I have been leading the implementation and guideline setting of the identity for all global local markets (using a RASCI management system), working directly with local teams and their partner agencies to ensure consistency in brand hierarchy and communication as well as managing a team of 7 designers in offices in New York, Santa Monica and Berlin – executing everything from organic and advertising social media creative, to mobile-first UI/UX design for festival websites and event pages, print and digital editorial, key artwork for OOH advertising and basic brand logo assets – alongside team workflow/priority and goal setting/personnel management.
The resulting brand system is one that is consistent and clear, yet allows for flexibility to speak endemically and respectfully to and with local creative communities and works across a wide array of music initiatives.
Below are just some of the many examples of the unified global brand coming to life.