KOSIGN
Brand identity and visual strategy for KOSIGN music publishing (powered by KOBALT) which uses cutting-edge technology to collect global publishing royalties in real time to empower artists, producers, and songwriters to take control of their publishing on their own terms.
Under the strategic brand guidance of Joey Nix and The Jays, I was brought in to build a new identity for the ground up for KOSIGN - a new brand launched and powered by Kobalt, the industry standard for music rights and publishing used by some of the greatest successful artists in music.
KOSIGN is established to service the particular needs of up and coming artists—and with that, I wanted to give it a distinct identity on its own as well as something that can play nicely with the beautiful Kobalt identity that was developed by the legends at SPIN.
The result is a strong, impactful identity that was brought to life alongside partners at Human NYC on web design and development and OHMY on motion assets.
© Justin Thomas Kay 2025