GQ Rebranded
An episodic series for GQ about sports branding—
how it works, the history behind it, and how I would approach it.
how it works, the history behind it, and how I would approach it.
KOSIGN
Brand identity for a new music licensing powerhouse that empowers artists, producers, and songwriters to take control of their publishing on their own terms.
Charney Companies
Brand identity, strategy, architecture, naming and implementation for the company founded by New York City based real estate developer Sam Charney.
Bollettino by Casa Cipriani
Bollettino is a quarterly culture, arts and fashion publication created by
Casa Cipriani for its global community.
Milwaukee Bucks
Rebranding for the Milwaukee Bucks. Primary, Secondary and Tertiary marks— translated to jersey designs in collaboration with the NBA, court designs, and a full brand identity system.
J. Cole "2014 Forest Hills Drive"
Art and Creative Direction for J. Cole breakthrough 2014 triple-platinum selling album.
Departures
Content Creative Direction and Strategy for a reimagined Departures - moving from a print magazine to a digitally native lifestyle destination.
Red Bull Music
Global brand strategy, identity and communications for all of Red Bull's music activities—unified under one global approach.
NOVA Perfume
Visual identity, branding, packaging and ongoing design direction for NOVA Perfume– a custom and retail perfumery based in New York City.
Red Bull Music Academy
New York City 2013
New York City 2013
Campaign development, design, strategy and direction for the 2013 Red Bull Music Academy in New York City.
House of Matcha
Visual identity for House of Matcha—sustainably-sourced from the finest matcha teas in Uji, Kyoto Prefecture.
Get Upside
Branding and Identity for Get Upside—a startup that personalizes brick-and-mortar commerce to help communities thrive.
Apple
In 2020, I spent 9 months on contract with Apple working on a variety of projects for Music ranging from content to campaigns. Due to the nature of the work, it cannot be re-published.
NIKE KNOWS
Conceptual development and execution of a photoshoot, print layout, design and direction to launch NIKE KNOWS – a capsule collection based on the birth and evolution of cross training.
Drawings
A selection of recent drawings. Meditating with colors, clearing out my brain before I dive into client work.
© Justin Thomas Kay 2025