JUSTIN THOMAS KAY

Currently:

Creative Director, Ueno.

Email me.

Linkedin
Instagram
Twitter


Previously:

Head of Brand & Creative,
Red Bull Music.
APR 2017—DEC 2019


Freelance Creative,
JTK Studios.
2004—PRESENT


 
Head of Design,
Mekanism.
SEP 2015—SEP 2016





Managing Creative Director,
Doubleday & Cartwright.
OCT 2011—SEP 2015


Creative Director,
The FADER.
DEC 2009—OCT 2011



Senior Designer,
Teen Vogue.
JAN 2008—NOV 2008





Senior Designer,
Helicopter, LLC.
APR 2006—DEC 2007


Associate Art Director,
Complex Magazine.
OCT 2004—APR 2006






I am a Creative and Brand Director, Graphic Designer, Creative Strategist, Team Leader and collaborative ally. I have 17+ years of experience in identity, brand design, editorial/publishing, art/content direction and design/production team management across a variety of organizational systems.

I enjoy leading teams in design and creative to respond to the full spectrum of brand, business, and cultural challenges.

My goal is to create simple, honest, and impactful work with soul and purpose rooted in cultural significance - born from the communities that will interact with the work that I contribute to.



Brands and agencies i have worked with include:

Nike, Red Bull, The Milwaukee Bucks, Siegel + Gale, Google, Translation, YouTube, Doubleday & Cartwright, Havas, Form&, The New York Times Magazine, IBM, NBA, NFL, Random House, Penguin Books, New York Magazine, Stink Studios, Google, Elephant, Superfly, Bravo TV, Time Inc. and more.








Milwaukee Bucks brand identity.
Created as part of a larger team led by Kimou Meyer at Doubleday & Cartwright.
2015


Milwaukee Bucks primary logo.





Red Bull Music global brand identity.
2018























In 2018, Red Bull consolidated all of its music activity under one identity. As Global Head of Brand & Creative, I have been leading the implementation and guideline setting of the identity for all global local markets (using a RASCI management system), working directly with local teams and their partner agencies to ensure consistency in brand hierarchy and communication as well as managing a team of 7 designers in offices in New York, Santa Monica and Berlin – executing everything from organic and advertising social media creative, to mobile-first UI/UX design for festival websites and event pages, print and digital editorial, key artwork for OOH advertising and basic brand logo assets – alongside team workflow/priority and goal setting/personnel management.

The resulting brand system is one that is consistent and clear, yet allows for flexibility to speak endemically and respectfully to and with local creative communities and works across a wide array of music initiatives.


















The FADER.
Creative/Art/Brand Direction.
2009-2011





















NOVA Perfume.
Brand Identity & Design Direction.
2010-Present



















House of Matcha.
Packaging & Identity.
2015




J. Cole, 2014 Forest Hills Drive.
Art Direction & Design.
2014















Red Bull
Music Academy,
The Daily Note.
2013




















NIKE Knows.
Lookbook/Campaign.
2013











Various book covers
created for Random House.
2010-present













Red Bull Music Academy New York 2013.
Integrated Campaign.
2013


















10 Years of Type.
Poster design.
2011


New York Magazine.
Freelance Design. 2009






New York Times.
Editorial Illustration.
2009





Mass Appeal.
Creative Direction.
2009









Thank You.