Previously:
Head of Brand & Creative,
Red Bull Music.
APR 2017—DEC 2019
Freelance Creative,
JTK Studios.
2004—PRESENT
Head of Design,
Mekanism.
SEP 2015—SEP 2016
Managing Creative Director,
Doubleday & Cartwright.
OCT 2011—SEP 2015
Creative Director,
The FADER.
DEC 2009—OCT 2011
Senior Designer,
Teen Vogue.
JAN 2008—NOV 2008
Senior Designer,
Helicopter, LLC.
APR 2006—DEC 2007
Associate Art Director,
Complex Magazine.
OCT 2004—APR 2006
I am a Creative and Brand Director, Graphic Designer, Creative Strategist, Team Leader and collaborative ally. I have 17+ years of experience in identity, brand design, editorial/publishing, art/content direction and design/production team management across a variety of organizational systems.
I enjoy leading teams in design and creative to respond to the full spectrum of brand, business, and cultural challenges.
My goal is to create simple, honest, and impactful work with soul and purpose rooted in cultural significance - born from the communities that will interact with the work that I contribute to.
I enjoy leading teams in design and creative to respond to the full spectrum of brand, business, and cultural challenges.
My goal is to create simple, honest, and impactful work with soul and purpose rooted in cultural significance - born from the communities that will interact with the work that I contribute to.
Brands and agencies i have worked with include:
Nike, Red Bull, The Milwaukee Bucks, Siegel + Gale, Google, Translation, YouTube, Doubleday & Cartwright, Havas, Form&, The New York Times Magazine, IBM, NBA, NFL, Random House, Penguin Books, New York Magazine, Stink Studios, Google, Elephant, Superfly, Bravo TV, Time Inc. and more.
Nike, Red Bull, The Milwaukee Bucks, Siegel + Gale, Google, Translation, YouTube, Doubleday & Cartwright, Havas, Form&, The New York Times Magazine, IBM, NBA, NFL, Random House, Penguin Books, New York Magazine, Stink Studios, Google, Elephant, Superfly, Bravo TV, Time Inc. and more.
Milwaukee Bucks brand identity.
Created as part of a larger team led by Kimou Meyer at Doubleday & Cartwright.
2015
Milwaukee Bucks primary logo.
Red Bull Music global brand identity.
2018
In 2018, Red Bull consolidated all of its music activity under one identity. As Global Head of Brand & Creative, I have been leading the implementation and guideline setting of the identity for all global local markets (using a RASCI management system), working directly with local teams and their partner agencies to ensure consistency in brand hierarchy and communication as well as managing a team of 7 designers in offices in New York, Santa Monica and Berlin – executing everything from organic and advertising social media creative, to mobile-first UI/UX design for festival websites and event pages, print and digital editorial, key artwork for OOH advertising and basic brand logo assets – alongside team workflow/priority and goal setting/personnel management.
The resulting brand system is one that is consistent and clear, yet allows for flexibility to speak endemically and respectfully to and with local creative communities and works across a wide array of music initiatives.
The FADER.
Creative/Art/Brand Direction.
2009-2011
NOVA Perfume.
Brand Identity & Design Direction.
2010-Present
House of Matcha.
Packaging & Identity.
2015
J. Cole, 2014 Forest Hills Drive.
Art Direction & Design.
2014
Art Direction & Design.
2014
Red Bull
Music Academy,
The Daily Note.
2013
NIKE Knows.
Lookbook/Campaign.
2013
Various book covers
created for Random House.
2010-present
created for Random House.
2010-present
Red Bull Music Academy New York 2013.
Integrated Campaign.
2013
10 Years of Type.
Poster design.
2011
Poster design.
2011
New York Magazine.
Freelance Design. 2009
Freelance Design. 2009
New York Times.
Editorial Illustration.
2009
Mass Appeal.
Creative Direction.
2009
Thank You.