Jordan Family
Jordan fans feel a deep connection to the brand – they’re part of the family.
In my time with R/GA, alongside a very talented team I focused largely on development of guidelines for Nike and their various sub-brands in social, at retail, and in other various marketing activities.
With Jordan, our work set to define the foundations of how they can begin its emergence as a central driver in Nike’s marketplace strategy—
and within that, define how to articulate what Membership means for this community.
© Justin Thomas Kay 2024